Our challenge was to assist ITV in the disposal of five surplus properties and minimise the media company’s property exposure.

An initial review of the properties highlighted the need for clearer and more in-depth information on each of the buildings ahead of them coming to the market. In collaboration with Morgan Lovell, we put together a full information pack for prospective purchasers and used this as the platform for an extensive marketing campaign including the creation of a website – “Way2Work”.

The sales campaign generated substantial interest from the investment/development community and all five properties were sold at or above their book value.

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